Case : Uber: Competing as Market Leader in the US Versus Being a Distant Second in China

How can Uber retain its dominant position in the U.S. market? What specific methods could Uber use to a superb service organization?

How can Uber effectively compete with Didi? Should it compete head-on in China, or should it sidestep competition by focusing on niche markets through service innovation and geographic expansion within the country?

How has Uber effectively used technology to build a business in an industry long dominated by taxi services, municipal buses, and other forms of transportation? Consider mobility apps, geocoding software, and other technological innovations in your answer. 

How have Uber and competing companies changed the way customers view the transportation industry? What are the implications for customer satisfaction and loyalty? What are possible challenges that might lead to customer dissatisfaction?

Answer rating: 100% (QA)

1 Retaining Dominance in the US Market To retain its dominant position in the US market Uber can focus on providing superior service compared to its c... View the full answer