Catalogue and Website V.P. Marketing Advertising Layout and Copy Public Relations Layout and Copy Executive Assistant...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
Catalogue and Website V.P. Marketing Advertising Layout and Copy Public Relations Layout and Copy Executive Assistant Y.P.. Finance President V.P. Production Accounting Factory Supervisor Supervisor Purchasing Product A Product B V.P Product Development Research Department V.P. Sales Sales Manager Sales Reps I The Acme Shoe Company's organizational chart is shown above. The business manufactures and sells a line of women's shoes for everyday wear. Product A represents the firm's line of casual sport shoe, while Product B represents its line of casual work shoe. Acme's current strategy is to develop Product C: a line of women's dress shoes that are ver stylish, but much more upscale (expensive). The company currently sells its shoes to retailers across Canada, such as sporting-goods stores or shoe-store chains that specialize in inexpensive footwear. The sales and marketin efforts for the new product must be very different from those used for the old line. The new line should not be associated with the old line, as consumers for the new, stylish shoe will not want to think that it came from the same company that makes the cheaper lines. The Acme Shoe Company's organizational chart is shown above. The business manufactures and sells a line of women's shoes for everyday wear. Product A represents the firm's line of casual sport shoe, while Product B represents its line of casual work shoe. Acme's current strategy is to develop Product C: a line of women's dress shoes that are very stylish, but much more upscale (expensive). The company currently sells its shoes to retailers across Canada, such as sporting-goods stores or shoe-store chains that specialize in inexpensive footwear. The sales and marketing efforts for the new product must be very different from those used for the old line. The new line should not be associated with the old line, as consumers for the new, stylish shoe will not want to think that it came from the same company that makes the cheaper lines. The production department is responsible for production standards, quality control, and new designs. However, no one currently working in this area has a background in fashion design. Although their current standards are high, they are not as high as upscale retailers would prefer. So, this new product requires a strategy that is very different from previous plans, as well as a new organizational structure. The president of Acme decides to institute a matrix organizational structure for the new product. a) List the objectives for a new strategic growth plan for Product C. Use point form, if you wish. Your plan should have five goals. (5 marks) b) You are going to implement a matrix organizational chart for Product C. Identify the current organizational structure. Then explain two advantages that a matrix chart will have over the current organizational structure. (5 marks; 1 mark for identifying current structure, 2 marks for each advantage explained) Catalogue and Website V.P. Marketing Advertising Layout and Copy Public Relations Layout and Copy Executive Assistant Y.P.. Finance President V.P. Production Accounting Factory Supervisor Supervisor Purchasing Product A Product B V.P Product Development Research Department V.P. Sales Sales Manager Sales Reps I The Acme Shoe Company's organizational chart is shown above. The business manufactures and sells a line of women's shoes for everyday wear. Product A represents the firm's line of casual sport shoe, while Product B represents its line of casual work shoe. Acme's current strategy is to develop Product C: a line of women's dress shoes that are ver stylish, but much more upscale (expensive). The company currently sells its shoes to retailers across Canada, such as sporting-goods stores or shoe-store chains that specialize in inexpensive footwear. The sales and marketin efforts for the new product must be very different from those used for the old line. The new line should not be associated with the old line, as consumers for the new, stylish shoe will not want to think that it came from the same company that makes the cheaper lines. The Acme Shoe Company's organizational chart is shown above. The business manufactures and sells a line of women's shoes for everyday wear. Product A represents the firm's line of casual sport shoe, while Product B represents its line of casual work shoe. Acme's current strategy is to develop Product C: a line of women's dress shoes that are very stylish, but much more upscale (expensive). The company currently sells its shoes to retailers across Canada, such as sporting-goods stores or shoe-store chains that specialize in inexpensive footwear. The sales and marketing efforts for the new product must be very different from those used for the old line. The new line should not be associated with the old line, as consumers for the new, stylish shoe will not want to think that it came from the same company that makes the cheaper lines. The production department is responsible for production standards, quality control, and new designs. However, no one currently working in this area has a background in fashion design. Although their current standards are high, they are not as high as upscale retailers would prefer. So, this new product requires a strategy that is very different from previous plans, as well as a new organizational structure. The president of Acme decides to institute a matrix organizational structure for the new product. a) List the objectives for a new strategic growth plan for Product C. Use point form, if you wish. Your plan should have five goals. (5 marks) b) You are going to implement a matrix organizational chart for Product C. Identify the current organizational structure. Then explain two advantages that a matrix chart will have over the current organizational structure. (5 marks; 1 mark for identifying current structure, 2 marks for each advantage explained)
Expert Answer:
Answer rating: 100% (QA)
Based on the provided information here are the key points and implications for Acme Shoe Companys strategy for developing and marketing Product C and the decision to institute a matrix organizational ... View the full answer
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
Posted Date:
Students also viewed these general management questions
-
Read the case study and answer the question below with a one page response. What does a SWOT analysis reveal about the overall attractiveness of Under Armours situation? Founded in 1996 by former...
-
Help on this. thanks 2022SP CS234 Computer Science II 1. (Based on P6.11) A supermarket wants to reward its best customer of each day, showing the customer's name on a screen in the supermarket. For...
-
Determine the magnitude and direction of the force F = (240 N)i - (270 N)j + (680 N)k.
-
Dublin Corporation was organized and authorized to issue 10,000 shares of $100 par, preferred 8% stock and 500,000 shares of $10 par common stock. The three transactions recorded in the following T...
-
Why petrol engines are called S.I. engines and why diesel engines are called C.I. engines.
-
Ahab's Coffee has 150 customers. Fifty of them are small and 100 are big, with appetites for coffee matching their size. Small people value coffee at $0.10 per ounce for the first 8 ounces and...
-
When Great Britain voted to leave the eurozone, the pound depreciated 17% against the dollar. It also raised fears that the eurozone, which uses the euro as a common currency, would fall apart....
-
a. Describe the negative effects of pollutants on crops, forests, and other materials. Which pollutants are mainly responsible for these effects? b. Describe the main attributes of successful...
-
Why are distribution pipes not sized according to maximum hourly demand plus fire flow instead of maximum daily demand plus fire flow?
-
Requests from users for system enhancements or changes are one of the more challenging aspects of systems support, as described in the textbook. Research this issue on the Web, and discuss it with...
-
Suppose a firm has the following information: Accounts payable 5 $1 million; notes payable = $1.1 million; short-term debt = $1.4 million; accruals 5 $500,000; and long-term bonds = $3 million. What...
-
Curb-opening inlets are placed along a 20 m wide street. The length of the inlets is 1 m that are placed on a continuous grade and the runoff coefficient is 0. 9. The inlets drain the stormwater into...
-
Your company has grown rapidly in the past several years, and its organizational structure has lagged behind. The CIO has asked you to reorganize the systems operation and support section of the IT...
-
Explain the legal and financial characteristics of each of the five main form of business entities described. Discuss the implications of applicable laws and regulations, for each type of business...
-
1. Which of the four major types of information systems do you think is the most valuable to an organization? 2. How do you critically associate the ideas of business agility and business efficiency...
-
EFI Logistics, headquartered in San Francisco, is a company providing a wide range of services to exporters and importers. In addition to performing the traditional foreign freight-forwarding and...
-
Select a company that has chosen direct investment in a foreign market and a company that has established a strategic alliance abroad. Analyze why each company made the decision it did. Explain why...
-
What are the major differences between using letters of credit and bills of exchange (drafts) as procedure for financing exports and receiving payment?
-
(a) Show that the variancecovariance matrix of the disturbances in (9.1) is given by (9.2). (b) Show that the two nonzero block matrices in (9.2) can be written as in (9.3). (c) Show that...
-
Using the Harrison and Rubinfeld (1978) data published in Belsley, Kuh and Welsch (1980) and provided on the Springer website as Hedonic.xls, reproduce Table 9.1. Perform the Hausman test based on...
-
Using the Monte Carlo setup for the unbalanced one-way error component model considered by Baltagi and Chang (1994), compare the various estimators of the variance components and the regression...
Study smarter with the SolutionInn App