ces Product Life Cycle All products pass through a product life cycle of four stages: introduction,...
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ces Product Life Cycle All products pass through a product life cycle of four stages: introduction, growth, maturity, and decline. Throughout these different stages, marketers have to work extremely hard to innovate and change their marketing strategies. Once a product has been developed and tested, it goes to market. There it may pass through a product life cycle of four stages: introduction, growth, maturity, and decline. This cycle is a theoretical model of what happens to sales and profits for a product class over time. However, not all individual products follow the life cycle, and particular brands may act differently. Nonetheless, the product life cycle may provide some basis for anticipating future market developments and for planning marketing strategies. Different stages in the product life cycle call for different marketing strategies. Match each brand and description to the stage in the product life cycle and the marketing strategy illustrated by the description. 1 5 Introduction stage; Promotion strategy Maturity stage; Price strategy 2 6 Introduction stage; Price strategy Introduction stage; Product strategy Match each of the options above to the items below. 3 7 Pray Maturity stage; Product strategy Maturity stage; Promotion strategy 8 Maturity stage; Place (distribution) strategy When Airwalk first introduced its line of skateboards, it chose to sell it in only a few selective skateboard stores. www Introduction stage; Place (distribution) strategy Crest White Strips had a significant level of dissatisfaction with its product because consumers didn't know how to use such a new product. Crest decided to clearly demonstrate how to apply the strips in its television ads. Check my work ces Product Life Cycle All products pass through a product life cycle of four stages: introduction, growth, maturity, and decline. Throughout these different stages, marketers have to work extremely hard to innovate and change their marketing strategies. Once a product has been developed and tested, it goes to market. There it may pass through a product life cycle of four stages: introduction, growth, maturity, and decline. This cycle is a theoretical model of what happens to sales and profits for a product class over time. However, not all individual products follow the life cycle, and particular brands may act differently. Nonetheless, the product life cycle may provide some basis for anticipating future market developments and for planning marketing strategies. Different stages in the product life cycle call for different marketing strategies. Match each brand and description to the stage in the product life cycle and the marketing strategy illustrated by the description. 1 5 Introduction stage; Promotion strategy Maturity stage; Price strategy 2 6 Introduction stage; Price strategy Introduction stage; Product strategy Match each of the options above to the items below. 3 7 Pray Maturity stage; Product strategy Maturity stage; Promotion strategy 8 Maturity stage; Place (distribution) strategy When Airwalk first introduced its line of skateboards, it chose to sell it in only a few selective skateboard stores. www Introduction stage; Place (distribution) strategy Crest White Strips had a significant level of dissatisfaction with its product because consumers didn't know how to use such a new product. Crest decided to clearly demonstrate how to apply the strips in its television ads. Check my work
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