Chapter 2 Organizing and Planning for Marketing Strategy

1 share your thoughts on the differences in role structures of a Medium to Large Company versus a Small Company

2 Research a company in which you are familiar or a client and share the mission statement. Share examples of how the organization is committed to their mission.

3 Share two examples of how two similiar brands as Coca-Cola and Pepsi have a competitive advantage.

4 How are ethics important in marketing? Should the mission of an organization be solely based on profits?

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Differences in Role Structures Medium to Large Company In medium to large companies there tends to be a more hierarchical structure with distinct depa... View the full answer