Choose two websites belonging to businesses within the same industry/line of business (e.g. make-up, clothing, fitness devices, groceries, furniture, fast food, etc). None of the two must have the same business model (B2B, B2C, C2B or C2C).

Navigate through each chosen website, and complete the following:

1. Provide for each website a summary of their business (including their line of business) and describe whether the website is a B2B, B2C, C2B or C2C. None of the two chosen websites should have the same business models.
2. Review, summarize, and compare their respective website's specific features, uniqueness, and benefits from a customer's viewpoint. Use bulleted lists. Do not forget to review and navigate their websites to provide accurate information.
3. Review, summarize, and discuss their respective revenue models using proper terminology. Use bulleted lists.
4. Specify from your point of view (i.e. user perspective) which website you prefer. Explain why.

Answer rating: 100% (QA)

Website 1 Sephora Business summary Sephora is a wellknown beauty retailer offering a wide range of cosmetics skincare hair care and fragrance products ... View the full answer