Collect an example of a direct marketing campaign from a hospitality company. Briefly describe the the direct
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Question:
Collect an example of a direct marketing campaign from a hospitality company. Briefly describe the the direct marketing campaign. You may choose any form of direct marketing. Evaluate the direct marketing based upon:
- What is the purpose of the direct marketing campaign?
- Who is the target audience? Be as specific as possible in terms of age, income, occupation, habits, and attitudes.
- What is the promise of the advertising? Is the claim from the advertiser or a benefit to the user?
- What is the support for the promise?
- What media were used and why? What are some of the benefits and disadvantages of the media alternatives being used?
- What are the tone being used and the personality being conveyed? Rational appeals or emotional?
- What is the message format in each example? For example: providing testimonials, slice of life, fear appeal?
- In your opinion, how effective are the ads in delivering the message to the audience? What improvements or alternatives would you suggest?
NOTE:
- Cite your resources. You must use a minimum of 2 resources. (2 pts)
- Use proper grammar, punctuation, spelling, etc. (3 pts)
- Cite your sources.
- Provide a link to the advertisement.
Related Book For
Managerial Accounting for Managers
ISBN: 978-0073527130
2nd edition
Authors: Eric Noreen, Peter Brewer, Ray Garrison
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