Compare the pharmaceutical and lumber industries on each of these dimensions of industry structure: a)Rivalry •Pharmaceutical industry •Lumber industry b)Threat of new entrants •Pharmaceutical industry •Lumber industry c)Threat of substitute products •Pharmaceutical industry •Lumber industry d)Bargaining power of buyers •Pharmaceutical industry •Lumber industry e)Bargaining power of suppliers •Pharmaceutical industry •Lumber industry f)Given this analysis, which industry would you expect to earn higher returns? Explain.

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Historically the pharmaceutical firms have had some of the highest return rates in the economy while timber firms have had relatively low returns The following analysis gives comprehensive reasons why ... View the full answer