Following are several tasks that marketers might need to perform. For each objective, specify the type(s) of primary data that would be of use and a possible method of data collection.
a. Assess "people flow" patterns inside a shopping mall.
b. Gauge the effectiveness of a new advertisement.
c. Gauge a salesperson's potential for success.
d. Segment a market.
e. Identify the shopper types that patronize a particular store.
f. Discover how people feel about a new package design.