Compare the way that amazon.com sells books to how a bricks-and-mortarbookstore like Barnes & Noble does this.

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Compare the way that amazon.com sells books to how a bricks-and-mortar bookstore like Barnes & Noble does this.

1. What are the comparisons and differences in the way books are being sold?

2. Describe your idea of how each of the five marketing-related processes progresses for amazon.com and for Barnes & Noble, the bookseller.

3. How would you characterize both organisations: as Digital Marketing organisations, as traditional marketing organisations or as a mixture of both?

Support your answer with evidence.

Related Book For answer-question

Basic Technical Mathematics

ISBN: 9780137529896

12th Edition

Authors: Allyn J. Washington, Richard Evans

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Posted Date: Nov 05, 2023 08:37 AM

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Compare the way that amazon.com sells books to how a bricks-and-mortarbookstore like Barnes & Noble does this.

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Expert Answer:

1 The main differences in how Amazon and Barnes Noble sell books are Amazon primarily sells books on... View the full answer

Basic Technical Mathematics

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