Consider organizational citizenship behaviors (OCB). How can you use the Theory of Reasoned Action to explain employees' lack of willingness to perform OCBs? Be specific when identifying perceptions and attitudes related to OCBs. Furthermore, what are two important factors managers can focus on that we know are likely to affect motivation to perform OCBs?

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The Theory of Reasoned Action TRA is a psychological model that explains human behavior by examining the relationship between attitudes subjective nor... View the full answer