Consider the economics of the sales team. Specifically, what is the per customer acquisition cost using human chat reps for lead generation? i. Compute the marketing costs ii. Compute the sales costs iii. Compute the chat rep costs iv. Compute the total cost on a per converted customer basis b. What are analogous per customer acquisition costs using AI bots (assuming no development costs)? i. Compute the marketing costs ii. Compute the sales costs iii. Compute the chat rep costs iv. Compute the total cost on a per converted customer basis c. Are AI bots more profitable than humans, assuming Hubspot's revenue from acquired customers is the same whether acquired from AI bots or humans.

Answer rating: 100% (QA)

To calculate the per customer acquisition cost using human chat reps for lead generation we need to consider the costs associated with marketing sales ... View the full answer