Consider who is interested in your brand or service. Identify the type of customer groups that are
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Question:
- Consider who is interested in your brand or service. Identify the type of customer groups that are interested in the product and why.
- Targeting customers: Based on the brands service offering and customer segments, describe who you are targeting and why.
- Differentiation: What is unique about your product or service? What sets it apart from competitive products? For example, will you differentiate the price based on quality and value?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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