Consumers are busy, less attentive and receive thousands of advertising images every week. As such, new product developers must be skillful in using persuasion strategies to get consumers to engage with their product. 

Imagine that you are the lead marketer for Lamborghini, a manufacturer of luxury sports cars. Your team has developed a brand new, stylish, sophisticated and environmentally friendly electric vehicle named 'Oxygen'. The primary target market is highly successful businesspeople throughout Europe and Asia that have significant disposable income. They have reached the top of the corporate world and are looking for a vehicle that will illustrate their success to the world. These people may also have strong environmental values.    

 

Firstly, discuss in detail one (1) persuasion theory and explain how it can be used to successfully promote Oxygen. 

Secondly, explain whether central or peripheral persuasion would be most appropriate in the marketing of this vehicle. Justify

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aOne effective persuasion theory applicable to promoting the Lamborghini Oxygen is the Elaboration L... View the full answer