CORPORATE AIMS OF DOMESTIC DETERGENTS INC. To increase annual sales from $1 billion to $2 billion
Question:
CORPORATE AIMS OF DOMESTIC DETERGENTS INC.
To increase annual sales from $1 billion to $2 billion in five years
To enter a new market every 1824 months
To achieve 30% of sales each year from products not in the company's product line five years earlier
To be the lowest cost, highest quality producer in the household products industry
To achieve a 15% average annual growth in sales, profit and earnings per share
1. Explain what is meant by the term SMART objectives.
2. To what extent are the corporate objectives for Domestic Detergents SMART objectives?
3. Discuss the benefits and limitations to Domestic Detergents of setting specific and time-limited objectives.
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr