Covid-19 as a large bulldozer is an apt image where businesses and the economy are concerned. But whilst our day-to-day lives have changed, for business, the show must go on — or else risk complete failure. It is undeniable that some businesses won’t be able to thrive during this period. But with creative thinking and a change of tactics, many businesses will be able to adapt and succeed, even during a lockdown.

Select one industry in the list below:

- Fashion

- Tourism

- Hospitality

- Education

- Retail

- Food

Discuss some suggestions to adapt the marketing strategy of the industry selected for Covid -19.

Answer rating: 100% (QA)

There have been major shifts in consumer sentiments and behaviours in the fashion industry The consumers are shopping less and becoming choosier The fashion businesses will have to incorporate these c... View the full answer