CPM & Cost Per Lead

• What social media platform generates the lowest CPM?
• What social media platform generates the lowest cost per lead?

CPC, Conversion Rate to Sales, & Impressions per Sales

• What social media platform delivers the lowest cost per click (CPC)?
• What social media platform has the highest conversion rate of leads to sales?
• What social media has the lowest number of impressions to get one sale?

Revenue, ROI. & Recommendations

• What social media tool produced the highest revenue?
• What social media platform produces the highest ROI?
• Recommend two strategies XYZ Company should take based on the social media data report analysis.

Growth and Engagement Rates

• What is the audience growth rate for each platform? Present correctly.
• What are the engagement rates for the most recent post for each platform?
• Illustrates one of the 12 calculations as a graph.
   

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One of the many benefits of social media is it provides a quantifiable number for any ad campaign. Last month, XYZ ran an ad campaign on YouTube, Twitter, LinkedIn, Instagram, and Facebook. XYZ would like to know which social media platform is performing the best. Their average sale is $859 per unit. The chart below is XYZ Social Media Advertising Campaign's tracking form. Social Media Cost Impressio Clicks Leads Sales Followers ns 2019 Followers 2020 Followers 2021 Total Platform Avg. Sale = $859 YouTube $820 24,800 130 14 Twitter $480 3,500 174 14 number of likes/comm ents and shares on most recent post 4,222 4,445 5,122 145 5 2 2,122 2,255 2,388 125 LinkedIn $888 14,500 199 15 7 3,514 4,122 4,255 1,127 Instagram $570 3,500 220 14 3 2,644 3,568 255 3.888 Facebook $770 24,400 177 11 4,111 5,211 399 5,388 Total $3,320 69,500 730 53 20 16,613 19,601 21,041 2,051 Based on the chart above, fill in the blanks in the chart below, and then answer the questions that follow. Social Media Platform CPM Cost per lead Cost per sale Cost per click Leads Converte (CPC) d to Sales % # of impressio ns to get one sale Revenue ROI YouTube Twitter LinkedIn Instagram Facebook One of the many benefits of social media is it provides a quantifiable number for any ad campaign. Last month, XYZ ran an ad campaign on YouTube, Twitter, LinkedIn, Instagram, and Facebook. XYZ would like to know which social media platform is performing the best. Their average sale is $859 per unit. The chart below is XYZ Social Media Advertising Campaign's tracking form. Social Media Cost Impressio Clicks Leads Sales Followers ns 2019 Followers 2020 Followers 2021 Total Platform Avg. Sale = $859 YouTube $820 24,800 130 14 Twitter $480 3,500 174 14 number of likes/comm ents and shares on most recent post 4,222 4,445 5,122 145 5 2 2,122 2,255 2,388 125 LinkedIn $888 14,500 199 15 7 3,514 4,122 4,255 1,127 Instagram $570 3,500 220 14 3 2,644 3,568 255 3.888 Facebook $770 24,400 177 11 4,111 5,211 399 5,388 Total $3,320 69,500 730 53 20 16,613 19,601 21,041 2,051 Based on the chart above, fill in the blanks in the chart below, and then answer the questions that follow. Social Media Platform CPM Cost per lead Cost per sale Cost per click Leads Converte (CPC) d to Sales % # of impressio ns to get one sale Revenue ROI YouTube Twitter LinkedIn Instagram Facebook