Creative Idea Message a.What is the big creative idea- to promote the outlet that you have developed?
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Question:
Creative Idea Message
a. What is the big creative idea - to promote the outlet that you have developed?
b. Show a rough graphic illustration or picture of what this looks like
c. Remember your creative theme must be ORIGINAL in its development and must work through all the
creative media elements
d. Rationalize why this idea works. i.e. what is the link to the USP and target
Integrated Communication Strategies:
a. Detail what specific media strategy you are using to reach your audience: i.e. Rifle strategy, shotgun etc.
b. Rationalize in a couple point why
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Related Book For
Modern Systems Analysis And Design
ISBN: 9780134204925
8th Edition
Authors: Joseph Valacich, Joey George
Posted Date: