Examine an tell how is my technique more effective in reaching the target audience compared to Haleys or describe how Hayles could help me to understand how a different technique might be more effective.

 

My response: Greetings! I'm Aleisha Nunn, from Texas. I'm currently pursuing a Bachelor of Science degree in Healthcare Administration, which is why I've enrolled in this course. My current role is a supervisor at a Family Medicine clinic. I'm a mother to one little boy, who keeps me busy most days of the week. We enjoy sports and in our free time traveling.  

I hope that through this course, I will gain an understanding of patient behaviors and how to effectively communicate with different patient demographics to better tailor to the needs of the clinic. Also, I am hoping to gain knowledge about various marketing strategies and how to apply them in a healthcare setting. This includes digital marketing, content marketing, and social media marketing. Healthcare marketing must comply with various laws and regulations. The course will teach me how to market your clinic while staying within legal boundaries. I also hope to learn how to analyze marketing data to measure the effectiveness of your marketing efforts. This can help you make data-driven decisions and improve your marketing strategies.  By improving my marketing efforts, I can increase patient satisfaction. Satisfied patients are more likely to return to our clinic and recommend it to others. Effective marketing can attract more patients to the clinic, leading to increased revenue. This course will hopefully provide me with the knowledge and skills to effectively market your clinic, attract and retain patients, and increase revenue.

In Case Study 2.1, Regional Medical Center (RMC) undertook a marketing campaign to promote a new service line. The fact that RMC deemed the campaign a success suggests that there were compelling reasons for the organization to invest time and resources in its development and promotion. It is likely that RMC saw the introduction of this new service line as a means to meet a specific healthcare need in their region. Such a move could align with marketing concepts such as identifying and understanding customer needs and wants.

 

As for the marketing techniques employed by RMC, it is mentioned that they could not specifically determine which promotional techniques had the most impact. This indicates that RMC utilized a mix of promotional strategies. They may have used techniques like digital advertising, social media marketing, community outreach programs, and perhaps traditional advertising in local media. These techniques align with the marketing concept of promotion, which involves communicating the value of a product or service to the target audience through various means.

 

The most effective marketing technique in reaching the target population would likely be one that directly addressed the healthcare needs of the community RMC serves. In this case, a combination of community outreach and digital advertising could have been particularly effective. The community outreach programs, such as health fairs or educational sessions, would directly engage with the local population, making them aware of the new service line. Simultaneously, digital advertising would reach a broader audience and reinforce the message, given the increasing reliance on online platforms for healthcare information. These choices align with the fundamental marketing concept of segmenting the target market and selecting the appropriate channels to reach them effectively.

 

In conclusion, RMC's investment in the new service line promotion was likely motivated by the need to address healthcare demands in their region. The combination of community outreach and digital advertising would have been the most effective marketing techniques, considering their alignment with understanding customer needs and segmenting the target market, as presented in marketing literature.

 

References:
Stake, R. E. (2013). Multiple case study analysis. Guilford press.

 

 

Haleys response: Hello everyone,

My name is Hayley, I'm 23 years-old and live in California with my husband who is active duty and our small family. I have a 5-month-old son and a 7-month-old Dobermann Pinscher. I have worked in the medical field since 2020, right before covid started. I started off with two jobs one as a physical therapy technician and the other as a CNA on the psych & covid wings. I eventually started working in the operating room as a technician roughly 2 years after my initial hiring.

I am currently finishing up my physical therapy assistant degree, EKG technician certification, medical coding certification, and am pursuing a bachelor's degree in healthcare administration here at SNHU.I hope to continue on with my education and complete a doctoral program and use all my experiences and education to open a physical therapy clinic. I hope to expand my knowledge on marketing, and learn how to apply leadership skills and the knowledge from this course to my professional life. I don't have much free time, however, when I do my husband and I love to travel, I just recently finished a cross country road-trip. 

Case study 2.1 talks about the fictional organization, Regional Medical Center (RMC) and how they saw an opportunity to improve their business and took it. They were trying to grab the attention of the "baby boomer" generation in addition to establishing a business that would lead to loyal clientele for years to come. RMC chose to do an aggressive campaign approach to promote their service line. With numerous campaigns to choose from, they selected a multi-pronged campaign. A multi-pronged campaign approach aims to captivate the audience's attention and relay their message from the use of numerous campaign methods. They started with internal marketing to familiarize their employees then followed up with press releases, tours of the facility, mailing campaigns, newspaper/radio/tv advertisements, and lastly social media to influence their targeted audience. 

Regional Medical Center was one of many to target the aging "baby boomer" generation. The "baby boomer" generation is a huge number of people estimating to be 76.4 million to people. Aging populations tend to need more medical care to maintain a healthy life. I believe that the best marketing techniques were the advertisements placed in/stated on the newspaper, television and radio. Many older individuals have little or no social media presence, by placing advertisements in the services listed above not only can it reach the intended audience but also their family members that can relay the information to them.

References

Pollard, K., & Scommenga, P. (2014, April 16). Just how many baby boomers are there?. PRB. https://www.prb.org/resources/just-how-many-baby-boomers-are-there/ 

Thomas, R. K. (2020). Marketing Health Services, Fourth edition (fourth). Health Administration Press. 

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