Critically evaluate the role of innovation management and new product development (NPD) within an organisation in relation
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Critically evaluate the role of innovation management and new product development (NPD) within an organisation in relation to increasing organisational value and brand equity.
Related Book For
Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
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