• Define consumer behavior.
• Describe the role of consumer research in the study of consumer behavior.
• Discuss how to create customer-centric organizations.
• Explain the stages of the consumer decision process model.
• Analyze psychographic and personality variables useful in understanding consumer behavior.
• List the challenges of understanding consumer motivation.
• Explain the importance of researching consumers’ knowledge, beliefs, feelings, attitudes, and intentions a part of understanding consumer behavior.
• Discuss the role of cultural and ethnic influences on consumer buying behavior.
• Describe how companies influence consumer behavior.
• As a team effort, research a project about an application of consumer behavior principles to a management and/or marketing problem facing an organization.