Define the following Store image, Expectancy disconfirmation model, Social mobility Mass class, Multigenerational marketing strategy, Sleeper effect,,
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Define the following
Store image, Expectancy disconfirmation model, Social mobility Mass class, Multigenerational marketing strategy, Sleeper effect,, Slice of death/fear appeal, Resonance Situational self-image, Time poverty, Flow time vs leisure time.
Related Book For
Consumer Behavior Buying, Having and Being
ISBN: 978-0133450897
11th edition
Authors: Michael R. Solomon
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