• 1. What can a mobile phone marketer do to take a more proactive approach to the changes in the marketing environment? Discuss specific forces, including macro-environmental and micro environmental forces?                          

2.  How and why might the duration of the decision-making process and the extent of information search differ between the different types of consumer buying decision behavior? Relate with real-life examples from your experience. 

3.  Discuss the differences between product concept and product concept. Also, provide examples of companies using the two concepts.                  

4. Illustrate how a buying center will play a part to purchase 20 Air Conditioners from a well-known electronic appliance company for its new office branch.                      

5. You are launching a new phone to rival Q Mobile low budget smartphones. Identify the marketing mix.       

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