Describe the nature of Global Bike Inc's product/service offering in terms of the following dimensions: Information vs.
Question:
Describe the nature of Global Bike Inc's product/service offering in terms of the following dimensions:
Information vs. physical - to what degree is the nature of Global Bike Inc's offering a pure information offering vs. a pure physical offering.
Service vs. product - to what degree is the nature of Global Bike Inc's offering a service vs. a product.
Commodity vs. customized - to what degree is Global Bike Inc's offering a commodity vs. an offering that can be customized?
Adaptability and controllability - To what degree are Global Bike Inc's products adaptable or controllable by a customer post-purchase? Can you think of features that might provide this in the future?
Auditing A Business Risk Approach
ISBN: 978-0538476232
8th edition
Authors: Karla Johnstone, Audrey Gramling, Larry Rittenberg