Describe the target market for McDonald's, providing details in terms of both demographic and psychographic variables. Describe
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Describe the target market for McDonald's, providing details in terms of both demographic and psychographic variables. Describe also how those demographic and psychographic variables might be affected by different trends in the marketplace.
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Entrepreneurship & Small Business Management
ISBN: 978-0133767186
2nd edition
Authors: Steve Mariotti, Caroline Glackin
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