Design, execute, and measure an email marketing plan.

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Part 1 - Build an Email Marketing Plan

 Describe the purpose of your Email Campaign

What is the focus and purpose of this campaign?

Include at least 2 researched facts/stats about your target market

Sign-up, Offer, Discount, newsletter mailing list, event etc...

 

Part 2: Email Campaign on Mail Chimp:

 A) Email Design1. Create an Email Template using Mailchimp by clicking on: Campaign/Create Campaign/email2. Use at least 2 images

 

3. Create a Landing Page on Mail Chimp: 

1. In your Mail Chimp account, click on: Campaigns/Create Campaign/Select Landing Page2. Ensure your Landing Page collects the following information set as required: First Name, Last Name, and Email Address (add a 4th column to your form)3. Use at least 2 images (branding, stock image?)

 

4. Publish your Landing Page and note the URL created.

 

5. Use an effective CTA mechanism to connect your email to the URL of your Landing Page.

 

 Part 3: Execute your Email Campaign, Measure, & Report

1. Ensure you are PERSONALIZING your email campaign using First Names or last Names.

2.  analyze the results of your campaign include a written summary of results seen and learnings 1-2 paragraphs)