Discuss the Four International Strategies and provide an example of each: Global standardization. Localization strategy. Transnational strategy.
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Question:
Discuss the Four International Strategies and provide an example of each:
- Global standardization.
- Localization strategy.
- Transnational strategy.
- International strategy.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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