Discuss the pros and cons of the dividends-based valuation method.

Illustrate your ideas by selecting a publicly traded company of your choice as an example in your discussion.

Provide links to two print ads, one illustrating the affective component and the other illustrating the cognitive component. Discuss each ad in the context of the tri-component model. Explain why each marketer took the approach it did. In replies to peers, discuss whether you agree or disagree with the assessment of the ads and justify your ideas using the topic materials.

Answer rating: 100% (QA)

Advantages Its a very conservative model of valuationthe dividend valuation model doesnt require any growth assumptions to establish a value Operates ... View the full answer