Discuss the value of good marketing research. Why is it needed by a company? Explain the role

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Discuss the value of good marketing research. Why is it needed by a company?

Explain the role of secondary data. Where do marketers obtain it? Describe the advantages and disadvantages of this data.

Explain the role of primary data. Where do marketers obtain it? Describe the advantages and disadvantages of this data.

Describe the terms reliability and validity. Provide an example of each. What is the role of reliability and of validity in marketing research?

Related Book For answer-question

Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Posted Date: Feb 15, 2024 05:15 AM

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Discuss the value of good marketing research. Why is it needed by a company? Explain the role

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Value of Good Marketing Research Good marketing research is crucial for companies as it helps them understand their target market consumer behavior industry trends and competitive landscape By conduct... View the full answer

Principles of Marketing

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