Does the SWOT appear to be comprehensive? Are the elements clearly stated and understandable? Does the prioritization
Question:
- Does the SWOT appear to be comprehensive? Are the elements clearly stated and understandable?
- Does the prioritization seem logical?
- What would you do differently?
- what should be eliminated? Why?
- Brief Description and the service provided:
Parker's Kitchen is a foodservice/convenient store. The founder and CEO is Greg Parker, he started his business in Midway, Georgia in 1976. Serving high-quality food service. In 2020, Parkers was named the Convenience Store Chain of the Year. https://parkerskitchen.com/our-story
A drive- thru services in all the Parker's Kitchen Stores can provide even more convenience for the customers. There will be two windows added to each store. The first window will be for the kitchen, were they serve breakfast and lunch. The second window is for the snacks, drinks etc.
- Major Competitor:
Enmarket would be Parkers major competitor. They sell the same product and provide the same service. Enmarket sells breakfast and lunch. Providing a food service business as well. They are always across from a Parker's store. In 2020, Enmarket was named Foodservice Innovator to watch. https://csnews.com/why-enmarket-2020-foodservice-innovator-watch
- The importance of a SWOT ANALYSIS:
Analyzing the company's strengths, weaknesses, opportunities, and threats. It will help the company build. Find out what there lacking, minimize any risk, and most importantly success. Evaluating the issues that is in the organization.
Customer Service Career Success Through Customer Loyalty
ISBN: 978-0133056259
6th edition
Authors: Paul R. Timm