Due to the pandemic, people have been afraid to go to hospitals even for non-COVID-related illnesses. They think there's a high possibility of getting infected with COVID-19 when they are in hospital facilities. This has been a big challenge for hospitals as this is causing a continuous decline in their revenues-- money that they need to sustain jobs and operations. 

 

Given this problem, the top management of Pinoy General Hospital decided to make aggressive digital marketing for one month using their website, Google Ads, and Facebook;  with these objectives in mind: 

• Make the people aware that the hospital is safe for non-COVID check-ups and procedures
• Promote their departments and the services they offer
• Utilize digital marketing to increase inquiries on the services of the hospital

Answer the following:

• Considering yourselves as the hired digital data analysts to help them, refer to the existing data of Pinoy General Hospital to come up with marketing recommendations.