A new restaurant is planned that specializes in low-fat and low-carb healthy food. You have been asked to create a multiplatform campaign for the grand opening. Evaluate various media and platforms in terms of strengths and weaknesses for this marketing situation. Identify how well each connects with the people you think would be the target market for this restaurant. What more do you need to know to determine the appropriateness of these media ideas for this new restaurant? 

In your response, begin by stating your brand communication goals and your presumed target audience profile. Then put together your proposal for a multiplatform media mix for this restaurant.