• Eco-Fluids is a wholesale provider of commercial grade car and truck lubricants (oils and additives) to retail stores (B2B business model). Eco-Fluids now wants to transform its business, so it sells directly to consumers using e-commerce platforms like Amazon. However, Eco-Fluids now needs to figure out how to integrate digital into its organization strategy. They have hired you to be their management consultant on this task. Questions: 
• 1) Explain your plans and digital marketing strategy in making Eco-Fluids a B2C business? 
• 2) What would be a winning paid search strategy for Eco-Fluids? Explain.