Evaluate Nike's specific initiatives in the metaverse. What are the pros and cons of each? How can
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Evaluate Nike's specific initiatives in the metaverse. What are the pros and cons of each? How can you help achieve company objectives? 2.How should these initiatives be organized, and which should be given higher priority? 3.What are the next steps you would suggest to Nike's digital strategy team? Why?
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Authors: Talya Bauer, Berrin Erdogan
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