Every commercial activity has an economic demand to be fulfilled. Some of them fulfill it using fear
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Question:
Every commercial activity has an economic demand to be fulfilled. Some of them fulfill it using fear psychosis. Some do it to satiate their quest for branding. In the current scenario comment on how can a company satisfy its economic need and branding need?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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