Explain cultural factors and social factors influencing consumer behavior. Give one (1) example for each factor. Explain
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Question:
- Explain cultural factors and social factors influencing consumer behavior. Give one (1) example for each factor.
- Explain the five buyer decision process below.
Problem recognition
Information search
Evaluation of alternatives
Purchase Decision
Post-purchase behavior
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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