Explain in detail the Introduction Stage of the product life cycle in an Indian clothing startup business
Question:
Explain in detail the Introduction Stage of the product life cycle in an Indian clothing startup business in Vancouver(Canada)
Our Company and Team
ThreadzIndia is a retail startup business by 5 members who would import ethnic and
traditional Indian apparel from India to Burnaby, British Columbia. The outfits and dresses
would be of good quality, comprising the originality of raw materials and styles from all the
diverse states of India. The dresses and attires would be suitable for Indian weddings,
festivals and other traditional Indian ceremonies. The idea of establishing ThreadzIndia in
Burnaby is to satisfy the needs of families, immigrants and citizens of India who reside in
British Columbia., and yearn for the Indian culture in the context of wearing pertinent outfits
and dressing up as per the occasion.
Our Services
According to our analysis of market and demographics, there are over 2.619,420
Indians living in Vancouver belonging to different regions of India. At ThreadzIndia we want
to make sure that these people find their ethnic wear for their special occasions. ThreadzIndia
is an Indian ethnic fashion wear firm. According to our analysis of market and demographics,
there are over 2.619,420 Indians living in Vancouver belonging to different regions of India.
At ThreadzIndia we want to make sure that these people find their ethnic wear for their special occasions. We will identify the customer's needs according on the regional states of India they represent. In a similar way, each caste and area in India has its own distinct traditional garment, such as the "Salwar-Kameez" worn by Punjabis (north region of India)
and the "Channya-choli" worn by Gujaratis (west region of India). Aside from that, the store will provide consumers with an additional service of customising outfits, which means we will be able to make changes to the clothing in response their specific preferences and demands, such as selecting colours based on the event (weddings, anniversaries, events,
ceremonies and so on), and also deliver the product to customer. One of our long-term ambitions is to move the company on a digital platform, where we will develop a mobile application that will allow users to purchase our products.
Expert Answer:
In the context of ThreadzIndia an Indian clothing startup business in Vancouver Canada the Introduction Stage of the product life cycle would represent the initial phase of launching the company and i... View the full answer
