Explain market segmentation variables, and use the company Nike as an example for that type of segmentation.

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Essentials Of Marketing

ISBN: 9781292244105

7th Edition

Authors: Jim Blythe, Jane Martin

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Posted Date: Feb 19, 2024 02:40 PM

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Explain market segmentation variables, and use the company Nike as an example for that type of segmentation.

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Market segmentation variables are criteria or characteristics used to divide a market into distinct groups or segments These variables help companies like Nike identify and understand the needs prefer... View the full answer

Essentials Of Marketing

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