Explain the topic of perfection from a consumer behavior perpective.

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Principles of Marketing

ISBN: 978-0132390026

12th edition

Authors: Philip Kotler, Gary Armstrong

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Posted Date: Feb 27, 2024 01:01 AM

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Explain the topic of perfection from a consumer behavior perpective.

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Perfectionism from a consumer behavior perspective refers to the tendency of consumers to have high standards for products or services they purchase s... View the full answer

Principles of Marketing

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