First, should US hospitality organizations (hotels, restaurants, events, etc.) go global? Why or why not? Define and
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First, should US hospitality organizations (hotels, restaurants, events, etc.) go global? Why or why not?
Define and discuss the difference between going "multinational" and "transnational." What would that look like for a US hospitality company?
What are the benefits and drawback of each approach and which approach would you recommend?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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