For each product below, indicate whether it is a consumer good, a B2B (industrial) good, or both. Explain the reasons for your choices.

1) McDonald’s Big Mac - (consumer, industrial good or both) Rationale:

2) Xerox copy paper - (consumer, industrial good or both) Rationale:

3) 14-pound bag of sugar - (consumer, industrial good or both) Rationale:

4) John Deere front-end loader - (consumer, industrial good or both) Rationale:

5) Hewlett-Packard laser printer - (consumer, industrial good or both) Rationale:

6) Band-Aid strips - (consumer, industrial good or both) Rationale:

7) Designer wedding dress - (consumer, industrial good or both) Rationale:

8) 20-pound box of framing nails - (consumer, industrial good or both) Rationale:

9) Craftsman 48-inch-cut riding lawnmower - (consumer, industrial good or both) Rationale:

10) TurboTax tax preparation software - (consumer, industrial good or both) Rationale:

Answer rating: 100% (QA)

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