For the Project For business plans, the intro is a one-page executive executive summary. The same thing applies for a marketing plan. Focus on the OPPORTUNITY and define your product or service as perfectly positioned to take advantage of these trend(s). Remember, we had an assignment on environmental scanning that you can draw on for trends. There were many really, really good submissions in that forum. Essentially, you are putting together a marketing plan for yourself to grow the business; but you should have a short written piece that you can share as a text or an email attachment. This could be the basis for other marketing pieces, a video, etc. For The Marketing Paper (Sample Outline) Title: The AI Revolution: Transforming the Landscape of Marketing Careers Introduction: Trends and Opportunities Threats to existing business models and work roles The "Warp 8" adaptation of AI in digital marketing Statement of the research question is to, "Discover the types of marketing skills that will be obsolete and the emerging ones that will be in demand in the next five years." Use of AI is Recommended. However, if you use AI, also include your prompt(s) at the bottom of the paper. Why?

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Title Seizing the AI Opportunity Redefining Marketing Careers Introduction In todays fastevolving landscape the convergence of artificial intelligence ... View the full answer