For this week's assignment, you will identify the key characteristics of consumer behavior. You will also discuss
Question:
For this week's assignment, you will identify the key characteristics of consumer behavior. You will also discuss and explain how customer satisfaction influences customer loyalty and analyze product development strategies.
Prompt:
Product Design and Development of Exploring Business. Address the product development categories noted in the Exercise below.
Detailed Analysis - What is a Product in your textbook Exploring Business
Identify a good and/or service for each of the following product development categories:
New-to-the-Market
New-to-the-Company
Improvement of the Existing Product(s) and/or Service(s)
Extension of the Product Line
Find products and services you might visit at the grocery store or a mall (or think about products you use). Don't use the 'Just Born'examples in the chapter readings.
Essentials of Marketing
ISBN: 978-0078028885
13th edition
Authors: William D. Perreault, Joseph P. Cannon