In your own words, explain what customer equity means and why it is important.
Answer to relevant QuestionsDistinguish between a strategy, a marketing plan, and a marketing program, illustrating for a local retailer. Distinguish between an attractive opportunity and a breakthrough opportunity. Give an example. Distinguish clearly between mass marketing and target marketing. Use an example. Name three specific examples of firms that developed marketing mix to appeal to senior citizens. Will the elimination of trade barriers between countries in Europe eliminate the need to consider submarkets of European consumers? Why or why not?
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