5. Work out a suitable export price decision for the Chinese Frozen Vegetable Industry/Organization for its target
Question:
5. Work out a suitable export price decision for the Chinese Frozen Vegetable Industry/Organization for its target market, containing the following components: export pricing strategy, export pricing policy, and export Incoterm. (Ch.11)
6. In terms of export products, you need to decide whether a standardization, or adaptation, or globalization strategy should be adopted to Chinese Frozen Vegetable Industry/Organization. Issues of trademark registration / intellectual property cannot be ignored. (Ch.10)
7. Arrange export payment transactions between the Chinese Frozen Vegetable Industry/Organization and its importer in host market. You are required to select ONE (1) most suitable export finance method from a total of eight export payment arrangement options. The selection must be practical and feasible for both exporter and importer. Justification or comparison between the selected method and a few non-preferred options should be included as well. (Ch.12)
8. Summarize the report and provide suitable suggestions.
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen