Give a brief background of the following case, what are the key issues in the case? Charbonneau,
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Charbonneau, J. (2017). Tourism New Zealand — Using research to activate the active considerers. In R. Fletcher, & H. Crawford (7th Eds.), International Marketing: An Asia-Pacific Perspective (pp. 261 -265). Pearson Australia.
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ISBN: 978-0132146326
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Authors: Carol Brown, Daniel DeHayes, Jeffrey Hoffer, Wainright Marti
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