Give an example of a marketing plan for a company. Give examples of the details below:
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Question:
Give an example of a marketing plan for a company. Give examples of the details below:
Product
- Identify the company in the marketing plan, and describe a product or service they have. If it's a large global company, is there a new product they could create or just upgrade an existing product?
- Explain how the product or service will be classified according to use, durability, and involvement.
- Identify where the product or service falls on the product life cycle.
Pricing
- Identify pricing goal(s).
- Discuss key determinants of price.
- Compare and contrast different pricing methods to choose a pricing strategy
- Explain how to maybe fine-tune the base price with price-adjustment strategies.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
Posted Date: