Give FOUR (4) reasons why corporate communication is important to a brand. Give ONE (1) example for

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Give FOUR (4) reasons why corporate communication is important to a brand. Give ONE (1) example for each reason.

2. Discuss FOUR (4) principles to create a strong, sustainable and positive reputation for a brand. Give ONE (1) example for each principle.

Your answer should be accompanied by references and related to corporate communications.

Related Book For answer-question

International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Mar 07, 2024 06:31 AM

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Give FOUR (4) reasons why corporate communication is important to a brand. Give ONE (1) example for

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Importance of Corporate Communication to a Brand 1 Building Brand Identity Corporate communication helps shape and convey a brands identity values and personality to stakeholders Example Apple Inc con... View the full answer

International Marketing And Export Management

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