Golden Valley Microwave Foods Inc. is the manufacturer of ACT II popcorn. In its early years, the company had trouble financing the development and marketing of products for the microwave. It chose to participate in a financial arrangement in which it agreed that it would not sell ACT II popcorn in supermarkets or grocery stores. What is the element  marketing mix was most influenced by this arrangement?

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The financial arrangement entered into by Golden Valley Microwave Foods Inc where it agreed not to s... View the full answer