How can I explain this case citing utilitarianism, individual rights and distributive justice? Case Three Computer printer
Question:
How can I explain this case citing utilitarianism, individual rights and distributive justice?
Case Three
Computer printer manufacturers usually sell printers at a low margin over cost and
generate much more income from subsequent sales of the high-margin ink cartridges required for
each printer. One global printer manufacturer now designs its printers so that they work only with
ink cartridges sold in the same region. Ink cartridges purchased in the United States will not work
with the same printer model sold in Europe, for example. This "region coding" of ink cartridges does
not improve performance. Rather, it prevents consumers and grey marketers from buying the
product at a lower price in another region. The company says this policy allows it to maintain stable
prices within a region rather than continually changing prices due to currency fluctuations
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr