How can IMC methods communicate a consistent message, and why is this impor tant? 2. What makes the sport product unique and challenging to market? S. How can sport organizations help their sponsors in evaluating the effectiveness of the sponsorship? 4. Describe the concept of an influencer and why organizations might choose to use influencers in their marketing strategy. 5. Based on what you've read in this chapter, how are consumer preferences changing and why has this led to sport organizations using more digital media to market to and communicate with fans?

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Integrated Marketing Communication IMC for Consistent Messaging 1 How can IMC methods communicate a consistent message and why is this important Integrated Marketing Communication IMC uses a coordinat... View the full answer